The Office of Public Affairs & Communications (OPAC) shares the exciting and important story of UC Santa Barbara. In collaboration with audiences and stakeholders both internal and external OPAC provides strategic communications to support the campus at large. Working with media across the country and around the world through traditional, digital and social channels, OPAC strives to generate coverage of — and amplify — the extraordinary development of UC Santa Barbara as a leading research institution and of the people, programs, events and activities that distinguish the campus.

In addition to its public information and media relations functions, the office designs and maintains the website. OPAC also publishes The Current, UC Santa Barbara’s official news site, which is updated daily with breaking news, research features and events designed to engage the campus community, alumni, peer institutions, prospective students and the general public. The Office of Public Affairs & Communications guides the campus’s marketing efforts, including brand management, along with production and distribution of multimedia content and experiences to engage audiences across digital channels.

Related Resources

physics student in lab

The Current

As the university’s official news site, The Current publishes feature articles that highlight the campus’s groundbreaking research and scholarly accomplishments across academic disciplines, from science and engineering to the social sciences to the humanities and fine arts. The Current also is the source for breaking news as well as information on the university’s myriad lectures, conferences, performances and other events.

Visit The Current

ucsb homepage

The university’s primary website serves as an entry point for the general public and campus community to learn more about our dynamic and inspirational environment.


brand guidelines excerpt

Brand Guidelines

UC Santa Barbara’s brand guidelines website provides important details and tools for presenting the university with a unified and distinct voice, look and feel. 

Review brand guidelines

photo from digital asset library

Digital Asset Library

UC Santa Barbara’s Digital Asset Library offers a searchable database of campus photography and other digital assets for non-commercial use. Assets are free of charge for staff and faculty members.

Browse digital asset library

Contact Information

Public Affairs & Communications
University of California, Santa Barbara
Santa Barbara, CA 93106-2100

Phone: (805) 893-2191
Fax: (805) 893-5834

John Longbrake
Associate Vice Chancellor
Phone: (805) 893-2191

Alex Parraga
Chief Digital Officer
(805) 893-3028

Katie Falcone
Content Marketing Manager
(805) 893-4442

Mihoko Jones
Director, Web Services & Technology
(805) 893-2619

Jim Logan
Social Sciences, Humanities & Fine Arts Writer
(805) 893-3071

Matt Perko
Senior Web Designer
(805) 893-4786

Harrison Tasoff
Science Writer

Jessie O’Sullivan Ward
Multi-Media Producer
(805) 893-4834 

Andrea Estrada
Director of News and Media Relations
(805) 893-4620

Alejandra Greene
Business Manager
(805) 893-4759

Sonia Fernandez
Engineering/Public Affairs Writer
(805) 893-4765

Shelly Leachman
Deputy News Director and Writer
(805) 893-8726

Jane McTaggart
Senior Digital Communications Strategist
(805) 893-5173

Daniel Smith
Media and Office Coordinator
(805) 893-2191

Ryan Vizena
Web Developer
(805) 893-5171