The Office of Public Affairs & Communications (OPAC) shares the exciting and important story of UC Santa Barbara. In collaboration with audiences and stakeholders both internal and external OPAC provides strategic communications to support the campus at large. Working with media across the country and around the world through traditional, digital and social channels, OPAC strives to generate coverage of — and amplify — the extraordinary development of UC Santa Barbara as a leading research institution and of the people, programs, events and activities that distinguish the campus.
In addition to its public information and media relations functions, the office designs and maintains the UCSB.edu website. OPAC also publishes The Current, UC Santa Barbara’s official news site, which is updated daily with breaking news, research features and events designed to engage the campus community, alumni, peer institutions, prospective students and the general public. The Office of Public Affairs & Communications guides the campus’s marketing efforts, including brand management, along with production and distribution of multimedia content and experiences to engage audiences across digital channels.
As the university’s official news site, The Current publishes feature articles that highlight the campus’s groundbreaking research and scholarly accomplishments across academic disciplines, from science and engineering to the social sciences to the humanities and fine arts. The Current also is the source for breaking news as well as information on the university’s myriad lectures, conferences, performances and other events.
UC Santa Barbara’s brand guidelines website provides important details and tools for presenting the university with a unified and distinct voice, look and feel.
Digital Asset Library
UC Santa Barbara’s Digital Asset Library offers a searchable database of campus photography and other digital assets for non-commercial use. Assets are free of charge for staff and faculty members.